1. Key performance indicators : measuring Business Success

What is A/B Testing

• A/B Testing: test different ideas against each other in the real world
• choose the one that statistically performs better

Why important

• provides accurate answers
• Allows to rapidly iterate on ideas
• No guessing

A/B Test process

1. Develop a hypothesis about your product or business
2. Randomly assign users to two different groups
3. Monitor key KPIs

Food truck

• yearly matrics are too long to optimize its sales

Identifyig and understanding KPIs